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This site has the following on the web page, "Luxury - The State of Great Comfort and Extravagant Living." We noticed that the web page also said " Love - To Have an Intense Emotional Attachment To." It also stated " Lifestyle - A Way of Life or Style of Living That Reflects the. Attitudes and Values of People. Custom Home Builder Focused On Your Unique Lifestyle. Shouldnt your home match your lifestyle and personal preferences? You deserve a home that reflects your personal lifestyle and creativity. Start Building Your Custom Home. Plan Your Remodeling Project Today." The header had home builder as the highest ranking keyword. It was followed by home builders, custom home builders, and luxury home builders which isn't as ranked as highly as home builder. The next words the site uses is new home builders. new homes was also included and might not be viewed by search engines.